CounterShadow Website Terms of Use

These terms govern your access to and use of countershadow.com. Please read them before you use the Site — by using it, you agree to them.

Last updated: 20 August 2026

1. Who we are and how to contact us

countershadow.com, together with its subdomains (the “Site”), is operated by COUNTERSHADOW LTD (“CounterShadow”, “we”, “us” or “our”). We are a limited company registered in England and Wales under company number 15941419 and our registered office is at 1st Floor South, 101 New Cavendish Street, London, W1W 6XH, United Kingdom. Our VAT registration number is GB475921657.

Email

hello@countershadow.com

Registered Office

COUNTERSHADOW LTD
1st Floor South
101 New Cavendish Street
London
W1W 6XH
United Kingdom

2. These terms, and your acceptance of them

These terms of use (the “Terms”) govern your access to and use of the Site, including any content, information, tools and materials made available on it (the “Materials”).

By accessing or using the Site you confirm that you accept these Terms and agree to comply with them. If you do not agree to these Terms, you must not use the Site. If you are using the Site on behalf of a company or other organisation, you confirm that you have authority to bind that organisation, and references to “you” include that organisation.

We recommend that you print or save a copy of these Terms for future reference.

3. Other terms that apply to you

The following also apply to your use of the Site and are incorporated into these Terms by reference:

our Privacy Policy, which explains how we collect and process personal data; and
our Cookie Policy (accessible via the “Cookie Settings” link on the Site), which explains our use of cookies and similar technologies.

The Site is a marketing and informational website. Access to and use of CounterShadow’s products and services — including the AMI platform — is governed exclusively by a separate written agreement between CounterShadow and the customer (such as a Master Services Agreement and any associated order form). If there is any conflict between these Terms and a separate written agreement signed by both parties, the separate written agreement prevails in relation to its subject matter. Nothing on the Site varies, supplements or forms part of any such agreement.

4. Changes to these Terms

We may amend these Terms from time to time, for example to reflect changes to the Site, our business or applicable law. The current version, with its “last updated” date, will always be posted on this page. Please check this page whenever you use the Site: the version in force when you use the Site is the version that applies to that use.

5. Changes to, and availability of, the Site

We may update, change, suspend or withdraw the Site (or any part of it) at any time without notice, including to reflect changes to our products, our users’ needs and our business priorities. The Site is made available free of charge, and we do not guarantee that it, or any of the Materials, will always be available, uninterrupted or error-free. You are responsible for making all arrangements necessary for you to access the Site, and for ensuring that anyone accessing it through your internet connection is aware of these Terms and complies with them.

6. Information on the Site

The Materials are provided for general information only. They are not intended to constitute advice (professional, security, legal, financial or otherwise) on which you should rely, and they do not constitute an offer capable of acceptance. Descriptions of our products and services on the Site are for information only; any purchase or evaluation of our products and services takes place under a separate written agreement as described in section 3. Outputs of interactive tools on the Site — such as any ROI or value calculator — are illustrative estimates based on the assumptions and inputs used, and are not a representation, forecast or guarantee of any particular result.

Although we make reasonable efforts to keep the Materials up to date, we make no representations, warranties or guarantees, whether express or implied, that the Materials are accurate, complete or up to date. Any statements on the Site regarding future functionality, plans or performance are forward-looking, may change without notice and should not be relied upon.

7. Intellectual property rights and permitted use

We are the owner or the licensee of all intellectual property rights in the Site and the Materials, including all copyright, database rights, design rights, trade marks and rights in software, text, images, graphics, audio and video. All such rights are reserved.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and view the Site, and to download or print copies of Materials that we make available for download, in each case solely for your own internal business purposes or your personal, non-commercial use.

You must not modify any copies of Materials you have downloaded or printed, you must not use any illustrations, photographs, video or audio separately from any accompanying text, and you must keep intact (and not remove or obscure) all copyright, trade mark and other proprietary notices. Our status (and that of any identified contributors) as the authors of the Materials must always be acknowledged. Except as expressly permitted by these Terms, you must not reproduce, distribute, republish, transmit, sell, license or otherwise exploit the Site or any Materials without our prior written consent.

8. Acceptable use

You may use the Site only for lawful purposes. You must not:

use the Site in any way that breaches any applicable law or regulation, or in any way that is unlawful or fraudulent;
use the Site to impersonate any person or entity, or otherwise misrepresent your identity or affiliation;
knowingly introduce viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful, or attempt to gain unauthorised access to the Site, the servers on which it is stored, or any server, computer or database connected to it, or attack the Site via a denial-of-service attack or similar (conduct of this kind may be an offence under the Computer Misuse Act 1990, and we will report any such breach to the relevant law enforcement authorities and cooperate with them, including by disclosing your identity to them where lawful);
carry out any security testing, vulnerability scanning or penetration testing of the Site without our prior written consent;
use any robot, spider, scraper or other automated means to access, monitor, copy or extract the Site or the Materials (including for the purpose of training, fine-tuning or otherwise developing any machine-learning or artificial-intelligence model or dataset), except that operators of public search engines may use spiders to index Materials solely as necessary to create publicly available searchable indices;
frame, mirror or embed the Site or any Materials on any other website or application without our prior written consent; or
access or use the Site or the Materials for the purpose of building, benchmarking or marketing a product or service that competes with CounterShadow, or for competitive analysis or intelligence on our behalf or on behalf of a competitor.

We may investigate suspected breaches of this section and take any action we consider appropriate, including those described in section 13.

9. Submissions and feedback

Where you submit information through the Site — for example via contact, demo-request or download forms — any personal data you provide will be handled in accordance with our Privacy Policy.

If you provide us with any suggestions, ideas, comments or other feedback relating to the Site, the Materials or our products and services (“Feedback”), you grant us a perpetual, irrevocable, worldwide, non-exclusive, royalty-free licence to use, reproduce, modify and otherwise exploit that Feedback for any purpose, without any obligation of confidentiality, attribution or compensation. Please do not submit anything through the Site that you regard as confidential or proprietary: any material you transmit to us other than personal data will be treated as non-confidential and non-proprietary.

You warrant that anything you submit through the Site complies with applicable law, does not infringe the rights of any third party, and is not defamatory, threatening, obscene or otherwise objectionable, and you will be responsible to us for any breach of that warranty.

10. Third-party links and linking to the Site

Where the Site contains links to other websites, applications or resources provided by third parties, those links are provided for your information only. Such links should not be interpreted as approval or endorsement by us of those websites or resources, or of any organisations mentioned on the Site, and we have no control over, and accept no responsibility for, their content, their availability or their handling of your data.

You may link to the home page of the Site, provided you do so in a way that is fair and legal, does not damage our reputation or take advantage of it, and does not suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link to the Site from any website that is not owned by you or that contains unlawful or objectionable content. We may withdraw linking permission at any time without notice.

11. Viruses and security

We do not guarantee that the Site will be secure or free from bugs or viruses. You are responsible for configuring your own information technology, programmes and platform to access the Site, and you should use your own virus protection software.

If you believe you have identified a security vulnerability affecting the Site, please report it to us promptly at hello@countershadow.com and do not exploit it, disclose it publicly or access any data that does not belong to you.

12. Our responsibility for loss or damage suffered by you

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under English law. Nothing in this section affects any liability of ours under a separate written agreement signed by both parties, which is governed by that agreement.

If you are a business user

The Site and the Materials are provided free of charge, for general information, and “as is”. To the fullest extent permitted by law, we exclude all conditions, warranties, representations and other terms which might otherwise be implied by statute, common law or the law of equity in relation to the Site and the Materials. Subject to the first paragraph of this section, we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable, arising under or in connection with your use of (or inability to use) the Site, or your use of or reliance on any Materials, and in particular we will not be liable for any loss of profits, sales, business or revenue; business interruption; loss of anticipated savings; loss of business opportunity, goodwill or reputation; loss or corruption of data; or any indirect or consequential loss or damage. Subject to the foregoing, our total aggregate liability to you arising out of or in connection with the Site and these Terms shall not exceed one hundred pounds sterling (£100). If you use the Site in breach of these Terms and that breach causes us loss, you will be responsible to us for that loss to the extent it was a foreseeable result of your breach.

If you are a consumer

The Site is directed at business users. If you nevertheless access it as a consumer, you agree not to use the Site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption or loss of business opportunity. Nothing in these Terms excludes or limits your statutory rights as a consumer, including under the Consumer Rights Act 2015, or affects your right to bring proceedings as described in section 15. If defective digital content that we have supplied damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation as required by law.

13. Suspension and termination

We may, at our discretion and without notice, suspend, restrict or terminate your access to all or part of the Site if we reasonably believe you have breached these Terms, or where necessary for security, legal or operational reasons. On termination, the rights granted to you under these Terms cease immediately and you must destroy any copies of Materials in your possession, but any provision of these Terms which by its nature should survive (including sections 7, 9, 12, 14 and 15) will continue in force.

14. General

Entire agreement

These Terms (together with the documents referred to in section 3) constitute the entire agreement between you and us regarding your use of the Site and supersede all prior understandings regarding the same, provided that nothing in this paragraph limits or excludes any liability for fraud.

Severance

If any provision of these Terms is held to be invalid or unenforceable, that provision shall apply with the minimum modification necessary to make it valid and enforceable, and the remaining provisions shall remain in full force.

No waiver

If we do not insist immediately that you do anything you are required to do under these Terms, or if we delay in taking steps against you in respect of a breach, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

Assignment

You may not transfer your rights or obligations under these Terms to anyone else without our prior written consent. We may transfer our rights and obligations under these Terms to another organisation, for example in connection with a reorganisation, merger or sale of our business.

Third-party rights

These Terms do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 for any third party to enforce any term of these Terms.

15. Governing law and jurisdiction

These Terms, their subject matter and their formation (and any non-contractual disputes or claims arising out of or in connection with them) are governed by the law of England and Wales, and the courts of England and Wales shall have exclusive jurisdiction over any such disputes or claims — except that nothing in this section prevents us from seeking injunctive or other equitable relief in any court of competent jurisdiction to protect our intellectual property rights, and, if you are a consumer, you may also bring proceedings in Scotland if you live in Scotland, or in Northern Ireland if you live in Northern Ireland, and you will benefit from any mandatory provisions of the law of the country in which you are resident.

16. Trade marks

“CounterShadow”, “AMI” and our logos are trade marks or trade names of COUNTERSHADOW LTD. Other names, marks and logos appearing on the Site may be the trade marks of their respective owners. Nothing on the Site grants any licence or right to use any trade mark without the prior written consent of its owner.

17. Complaints and contact

If you have any questions, concerns or complaints about the Site or these Terms, please contact us at hello@countershadow.com or by post at COUNTERSHADOW LTD, 1st Floor South, 101 New Cavendish Street, London, W1W 6XH, United Kingdom.